R.I.P. Luciano Berruti - Mr. L’Eroica & A Whole Lot More

by Pedal Pedlar August 14, 2017 3 Comments

R.I.P. Luciano Berruti - Mr. L’Eroica & A Whole Lot More

Luciano Berruti 1943 - 2017 - Cycle Enthusiast, Ex-Racer, All-Round Amazing Man

A hero has left us :(

Yesterday, on Sunday 13th August 2017, news travelled around the world that Luciano Berruti, the famous face of L’Eroica, sadly passed away whilst out cycling on the road to Melogno, near his home town of Cosseria in Savona, Italy.

In recent years Luciano became synonymous with the global Eroica events, but the charismatic man was much more than just that.

Heroic bicycle collector, museum owner, off-road racer, family man. Those are some of the many hats he wore, but most importantly he became famous, specifically in the world of vintage cycling, for his dazzling charm & infectious passion for the sport. Spotted at pretty much every classic cycle event in the global calendar, his dedication to our world was unparalleled, and that gigantic grin is pretty much impossible to miss on the social media accounts of vintage bike enthusiasts around the globe.

His Museum, Museo Della Bicicletta in Cosseria, is home to over 100 ‘heroic’ bicycles, including his very own 1907 Peugeot which accompanied the great man for many of his cycling adventures. The museum exists purely as a means to share his passion to honour the history of cycling, and is also full of iconic cycling paraphernalia such as team cycling jerseys worn by cycling legends Francesco Moser & Gino Bartali, who kindly donated them to Luciano & his museum.

Little was often said about Luciano’s racing history, which included around 450 victories on the Italian Cyclocross & MTB circuit. There are too many to list, which speaks volumes, but you can see the full list over on the Museo Della Bicicletta website

The vintage cycling world has no doubt lost an icon, and Luciano will be missed from this day on, but his passion will forever live on, with his family, in our memories and in photos everywhere.

R.I.P. Luciano.

Photo by Michael Drummond Photography, taken at Eroica Britannia 2016.




Pedal Pedlar
Pedal Pedlar

Author



3 Responses

Bruce Kennedy
Bruce Kennedy

December 04, 2018

An outstanding exponent of our wonderful sport and greater community. Rest in cycling heaven Mr Berruti.

Ashok Captain
Ashok Captain

December 04, 2018

Thanks for this! Awesome gent. L B will ride on forever.

Paul Whitcomb
Paul Whitcomb

May 23, 2018

Thank you for remembering Mr. Berruti in your thoughtful story. Thanks, also, for including a link to his museum. He is truly an inspiration.

Leave a comment

Comments will be approved before showing up.


Also in The Blog

Bob Jackson Cycles Classic Touring Bike - New York Cycle Show 1976
Bob Jackson Cycles - A Final Farewell?

by Pedal Pedlar January 28, 2021

Though bike shop closures are nothing new and the Industry has lost a lot of well-loved local shops over the past few years, the news of Bob Jacksons in Leeds closing at the end of 2020 was met with great sadness across the world...

Read More

Stephen & Crazy Horse : Classic to Neo-Retro Restoration
Stephen & Crazy Horse : Classic to Neo-Retro Restoration

by Wayne Blenkin December 16, 2018 1 Comment

We met Stephen over 4 years ago when we were still in our old shop, he had a bike, we had a bike shop, the rest is history...

Read More

Eroica Britannia 2018 - See you in the Peaks!
Eroica Britannia 2018 - See you in the Peaks!

by Pedal Pedlar June 14, 2018

We're incredibly excited to see you all at this year’s Eroica Britannia, this is our first year at the new site in the heart of the wonderful Peak District.

Read More